Sir, – October 1 heralds the official start of the pheasant shooting season.

As the season gets into full swing, there will be plenty of affordable, locally-sourced and tasty game meat available. Described by TV chef Mike Robinson as a “superfood”, it is healthy, sustainable and highly nutritious.

The popularity of game has been increasing rapidly over recent years and independent market researcher Mintel says annual sales should reach over £84m by next year. The UK’s largest shooting organisation, the British Association for Shooting and Conservation (BASC) runs an innovative game promotion campaign which we have extended this year due to popular demand.

Watch out for events taking place as part of BASC’s National Taste of Game Fortnight, which will run from November 6-20.

Shoot providers spend £250m a year on conservation and shooting is involved in the management of two thirds of the rural land area.

So if you fancy trying game and would like some more details and some easy recipes, visit www.gameson.org.uk.

DEBBIE COLLINS The British Association for Shooting and Conservation Rossett, Wrexham.