A YORKSHIRE tourism agency has secured £10 million for another year.
Welcome to Yorkshire was awarded £30m for over three years in 2009 from regional agency Yorkshire Forward.
Their final agreed instalment will still be given for the 2011-2012 economic year.
Since 2009 Yorkshire’s tourism industry has grown in value from £5.9bn to almost £7bn with help from funding.
Chief executive of Welcome to Yorkshire Gary Verity said: "We are delighted to be entrusted with continuing the job of promoting Yorkshire and developing tourism.
"Visits to Yorkshire are up 22% since Welcome to Yorkshire was launched. For every £1 invested by Yorkshire Forward in the industry it has delivered £40 back into the Yorkshire economy."
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