AN event is being organised by an award-winning museum to help other visitor attractions reach new potential customers.

Kiplin Hall and Gardens, halfway between Northallerton and Richmond, is soon to open for the 2024 season. Working with other venues in the area, it aims to highlight things to do in the region to key tourism service providers.

A tourism "show and tell" event is taking place from 10am to 1pm on Monday, March 4 at The Golden Lion Hotel in Northallerton. The event will serve as a leaflet exchange at which local and regional attractions will display their 2024 marketing literature.

Owners and staff from accommodation providers and tourism services can visit the event to collect the new leaflets, taking them back to their own venues to share with guests. The event will be followed by complimentary entry to Kiplin Hall & Gardens.

Darlington and Stockton Times: Last year's leaflet exchange took place at Kiplin Hall, but the 2024 event has moved to a larger venue due to its popularity

The attraction's marketing manager, Samantha Jennings said: “We know that many of our visitors come to Kiplin because they’ve heard about us from someone else; a hotel receptionist, staff in a café, a B&B host. That word-of-mouth promotion is so important to us.

"We also know many of the people working in those roles don’t always have time to visit us themselves. At the leaflet exchange people can collect as much literature as they like in one go. At past events I’ve seen people fill up suitcases on wheels!

"If you own a B&B this is a great, free way to fill up your leaflet rack. We are also thrilled to welcome people working in hospitality on a free visit to Kiplin Hall and Gardens, so that they have that first-hand experience to share with their customers.

Darlington and Stockton Times: Kiplin Hall and Gardens, located between Richmond and Northallerton, is a much loved visitor attraction with a long history

"We have new exhibitions and updates to displays each year, so it’s a wonderful opportunity for us to show off what’s new for 2024.”

The event welcomes attractions large and small, including the likes of Newby Hall, Richmondshire Museum, and the much-anticipated Hopetown Darlington. To find out more about Kiplin Hall and the event, see

Kiplin's gardens and tearooms reopened for 2024 on February 2. The hall reopens from Friday, March 1.