A LEADING company in suckler beef genetics has introduced new livestock management software to its high-performance breeding programme.

The Stabiliser Cattle Company (SCC), which is based in Driffield, East Yorkshire, has joined forces with AgriWebb to offer a mobile app and insight-led dashboards to its 110 breeders, called Multipliers, who manage more than 12,000 breeding cattle.

The software makes it easier to record performance data on animals, and view numerous insights including weight records and pedigree traits. It is speeding up data collection and providing evidence to support the SCC's selection of the best available genetics.

Within the partnership agreement, all Stabiliser producers will have discounted access to the software in order to track animal performance on their own farms. This will help maximise their productivity and support wider data collection on the breed, supporting the company's aim to continuously improve the economic efficiency of its herd.

“The technology is immediately saving us time,” said Seth Wareing, nusiness manager. “All animal performance data will be centralised, no matter the location of our farmers using the app – a big win for us compared to previously awaiting manual spreadsheets from around the country.

"AgriWebb will really be an advantage to commercial producers, as we will have greater insight to make better decisions with these cattle in mind.”

Campbell Mauchan, UK country manager at AgriWebb, said: “Stabiliser are breeding better cattle that are going to help the bottom line of producers – and lifting overall productivity is what we’re all about.

"Farmers who buy Stabiliser cattle can use AgriWebb to prove performance and bolster it – they’ll have data-based evidence and can continue recording in the same spirit. If you’re buying into a breed that’s intended to help the productivity of your farm, then we can help you prove it and do more of it.”

SCC was formed in 1997 by five significant beef producers based in East Yorkshire in response to their requirement to develop an improved suckler cow type to replace their less efficient dairy-bred cows.

Anyone with stabiliser cattle receives 20 per cent off AgriWebb annual plans. For more information, visit www.agriwebb.com/uk/stabiliser-cattle.