A TEAM of students have more than proved that young people are naturally enterprising.
To add a touch of reality to their studies, Year 13 BTEC Business students at the Wensleydale School and Sixth Form were set an enterprise challenge by the headteacher Julia Polley. As part of their course they must plan, finance and run a small enterprise.
Loaned the sum of £60 as a start-up, they were challenged to convert this into a profit with winner takes all as a reward.
Chocoholic and Kiss and Bake up are the two businesses that were due to run last week.
Emily Scott, Becky Woof and Olivia Eyre applied some lateral thinking for publicising their luxury chocolate stand.
The team’s marketing guru Emily came up with a shrewd idea of Choccy the Bear. Donning an outfit, a mystery team member has now built up a cult following, making several guest appearances pushing chocolate sales through the roof.
The mystery bear was later unveiled as Emily herself. She said: “It’s been really funny being the bear; even my mum Lynn Iveson tried on the outfit. It has been really good for marketing our business.”
Ms Polley said: “I have been so impressed with their business knowledge and originality in terms of marketing and sourcing finance for their businesses. “
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