A FAMILY-RUN firm of wedding cake makers and designers have won the Yorkshire and the North East Wedding Industry Award for the second year running.

Where the Ribbon Ends, based at Jervalux Abbey Tearooms was established in 2012. Run by Gayle Hassan, her sister Anna and mother Carol Burdon they produce bespoke wedding and celebration cakes.

Carol, opened the Jervaulx Abbey Tearoom in 1994 serving home-made and traditionally baked cakes. Father, Ian, who is from a farming background, always emphasised the importance of supporting local businesses and high-quality local produce.

In 2018, Where the Ribbon Ends won highly commended for wedding cake maker and designer at The Wedding Industry Awards. They followed this up in 2019, when they first took the regional and then went on to win the national award.

Returning this year for the 2020 regional heats they retained the title and have now been put through to compete at the national awards.

Commenting Anna said: “The awards are judged on customer feedback from the previous year, rating and commenting on each part of our service, which makes this award all the more special.

“From the first consultation, we attempt to portray our knowledge and sincerity on to our customer, thereby passing on the experience we have gained over the years.

“We enjoy thinking outside the box, although we have our own style, we encourage alternative ideas that couples may suggest and during a consultation we take time to get to know the couple personally.

“We are now looking forward to the challenge of nationals.”