A POPULAR beer is getting a new image to broaden its appeal among drinkers.

Black Sheep Best Bitter, which is brewed in Masham, has undergone a re-brand resulting in a new pump clip for bars.

While Black Sheep has diversified its range, including producing craft ales and 54° North, its first-ever lager, it has remained committed to ‘Best Bitter’ as a descriptor of its leading cask beer.

First brewed in 1992, Black Sheep Best Bitter has grown to become Yorkshire’s number one selling cask ale in volume terms and is the brewery’s biggest-selling beer.

Rob Theakston, managing director at Black Sheep Brewery, said: “We believe Black Sheep Best Bitter is the definitive beer of its style and this brand refresh will help give our flagship on-trade brand an even bolder and more contemporary presentation as we look to the future.

“The feedback to the new design has been fantastic and it is another example of how we are innovating and investing behind our portfolio.”