PEUGEOT has won Europe’s most coveted automotive award, the Car Of The Year title for the sixth time, becoming only the third brand to do so.

The all-new 208 was awarded the honour by more than 60 leading European automotive journalists.

With a choice of both efficient petrol and diesel engines, as well as a full electric variant, the all-new 208 forms a part of Peugeot’s new strategy of “unboring the future” by giving drivers the power of choice: ‘choose your Peugeot, choose your powertrain’.

The all-new Peugeot e-208 represents a new leap in the world of electric mobility. With a range of 217 miles (under WLTP testing), its 100kW (136 bhp) electric motor enables it to go from 0-62mph in just 8.1 seconds. The all-new PEUGEOT e-208 also features three driving modes: Sport, Normal and Eco.

The all-new Peugeot 208 has already received 130,000 orders in Europe, including 15 per cent for the electric e-208 since its launch in September 2019.

In 1969, the 504 was the first ever Peugeot to win this award. It was also crowned ‘Queen of the Track’ thanks to its legendary sturdiness, and won many of the main African rallies including the East African Safari, the Morocco Rally and the Bandama Rally.

The 504 was produced from 1968 to 2005, with 3,713,356 units sold. Of these 2,644,326 were sedans.

Nearly two decades later, another sedan, the Peugeot 405, won Car Of The Year in 1988 with no less than 54 out of 57 judges giving it the highest score. The 405 sold more than five million units worldwide.

The Peugeot 307 achieved the perfect balance of performance, practicality and affordability in the new generation of compact family cars coming onto the market in 2002 earning it the ‘Car Of The Year’ that year. More than 3.7 million 307s were sold worldwide.

For the 2014 winner, the Peugeot 308, designers and engineers came up with a modern hatchback with a racy design and also featured Peugeot’s innovative i-Cockpit, now a major distinguishing feature of all Peugeot vehicles. More than 1.7 million units of the 308 have been sold worldwide since its launch.

The Peugeot 3008 SUV became the first-ever SUV to win the ‘Car of the Year’ title in 2017 and going on to sell more than 900,000 units worldwide since its launch in October 2016.

Sixty independent automotive journalists from 23 countries made up the COTY panel this year.