A TRADITIONAL family-run greengrocers has won an award for innovation and excellence in retail.

David and Loo Morton opened Neeps and Tatties in Richmond market place six years ago – now they have been awarded the town’s David Doorbar Award for Customer Care, Innovation and Overall Excellence.

The couple, who were nominated by customers, said: “We always strive to provide a service to meet the needs of our customers, and for the staff and ourselves to have been recognised is hugely appreciated. We would also like to thank all our customers who voted for us.”

The couple aim to give customers a wide selection of fresh fruit and vegetables and local produce. Free-range eggs are laid in Wensleydale; Dales Dairies bring milk and cream from Grassington; Swaledale cheese is produced in Richmond; and Country Products near York supply their range of dry goods.

The award is organised by the Original Richmond, Richmond Business and Tourism Association (RBTA). It is in memory of David Doorbar who, with his wife Faye, ran Richmond Motor Company for many years.

Before he was taken seriously ill, he suggested an award for local businesses that would encourage innovation and excellent retail practices, including customer care. Shortly before he died in 2015, the RBTA presented him with the first of these awards.

In presenting the award to the Morton’s, Mrs Doorbar said: “Loo and David so obviously work hard to provide terrific, high-quality produce, local where possible, as well as delivering to the door and ensure that all their staff are friendly and helpful.

“They are indeed a great example of a business that recognises the benefits of providing excellent customer care and innovative ways of delivering their product.”

Coming a close second was Mocha Chocolate Shop, run by husband and wife team Dennis and Elizabeth Graves, and third was King Street Kitchen and Gifts. Many others also received nominations.

Marcia McLuckie, RBTA chairman, said: “All these businesses were nominated by members of the public. It shows the variety of shops we have in Richmond and the dedication owners, managers and staff give to their businesses. This is exactly what Richmond needs to encourage shoppers to use and appreciate our local shops and produce.”

Mrs Doorbar was heartened by the number and variety of businesses nominated. She said: “This is exactly the style and attitude to business that my husband strove for and wanted for the town.”

Mr Doorbar was passionate about Richmond and wanted the town to thrive. He believed strongly that Richmond has the potential to develop into one of the most vibrant town centres in England, with an enthusiastic and successful retail sector at its heart.