I’VE had a strange week.

It seems that almost everywhere I’ve been, I’ve been pursued by large turquoise letters with an accompanying hashtag.

To be clear, this is not a subtle shade.

Think plankton bloom crossed with surgical gown and you come close, the Queen Mother had a hat that shade in 1983.

I’ve seen the letters poking out from the side of buildings, popping up in Central Square as I was sitting in the sun about to do something exciting with a cheese and pickle sandwich.

Most disturbing of all, I had to share a lift with a large E leaving a meeting.

Either I’ve entered a modern reboot of The Prisoner and am destined to be pursued through the Tees Valley by a hashtag (not a number), or something is going on.

The letters spell #ENJOY and represent a call to arms from the new Tees Valley tourism body Enjoy Tees Valley.

The new organisation will fill a hole the area has had for a long time when we had no destination management organisation, no-one to promote the area, no-one to shout about its gems and no-one to support our tourism businesses.

All that has now changed and, complete with turquoise marketing campaign, the organisation has begun to get us and more importantly others to love where we live and enjoy what it has to offer.

Now, inevitably, as it’s the Tees Valley, there are bound to be some naysayers.

“How can we promote what we have”, they will say, “when there is nothing here” to promote “no one wants to come here”.

Not true.

Statistics tell us we have as many day visitors as Newcastle, we just struggle to turn day trippers into overnight stays.

In addition, we have far more business visitors and overnight stays than other parts of the region, we just need to persuade them to come back for a leisure visit.

The organisation has ambitious targets; attract 20 million people per year and generate £1bn for the economy by 2024, creating 3,000 jobs.

We have a fighting chance, with new attractions like the snow centre and National Museum of the Royal Navy, as well as a raft of events.

If we win the Capital of Culture bid in 2024, we are home and dry.

So get behind #ENJOY and get out and see what the Tees Valley has to offer.

Otherwise, you might find yourself chased by a turquoise letter.

Rachel Anderson is head of policy and representation at the North-East England Chamber of Commerce