ICONIC North Yorkshire landscapes will be showcased across the UK and Europe – all on the back of a fleet of lorries.
Vibrant artwork featuring some of the county's most magnificent scenes will adorn the back of 50 refrigerated semi-trailers which travel the UK and Europe as part of Boroughbridge-based Reed Boardall’s 300 strong fleet.
The images show the variety of outdoor areas to explore – including the picturesque natural beauty of the North York Moors and coastline.
The fleet of temperature controlled storage and distribution firm's trucks cover an average 30 million kilometres each year.
That means the dynamic images of Yorkshire will reach millions around Europe – from Inverness to Cornwall, Aberystwyth to France and Belgium.
Sir Gary Verity, chief executive of Welcome to Yorkshire, said: “I’m thrilled that the stunning scenery of Yorkshire will literally be transported around the UK and Europe so that millions of people will be able to see what our magnificent county has to offer. Hopefully it will whet their appetite to bring the images to life and come to see Yorkshire for themselves.
Howard Gill, managing director of Reed Boardall’s transport division, said: “We are proud to be a Yorkshire-based family business and, as such, we are happy to help promote the region by sporting these images on our huge trucks.
We’re glad to be able to continue to support Welcome to Yorkshire in this way and given the fact that our fleet of vehicles covers such huge distances, it’s a great way of reminding people all over the UK and further afield to visit God’s Own County.”