LAND-ROVER is to increase production of its Discovery range of
four-wheel drive vehicles to cope with increasing demand.
The West Midlands firm announced yesterday it is to boost output to
550 vehicles a week, an increase of 10%.
In sharp contrast, only a few days ago Jaguar announced plans to axe
700 jobs at its three Midlands factories, blaming the recession, and
Ford has put thousands on short time, and plans to introduce a three-day
week at some factories because of poor sales.
However, the four-wheel drive market has remained strong, especially
in the leisure sector where Discovery competes. In the past year it has
been launched in Japan, Australia, and in several Middle East countries.
Land-Rover Vehicles managing director, Mr Terry Morgan, said
yesterday: ''Orders from both the UK and overseas markets have continued
to increase. We have stepped up production to meet that demand.''
Mr Morgan said production of the utility range Defender has remained
constant all year at 320 a week and the company is now starting to see
an improvement in the luxury sector as well with 370 Range Rovers a week
against 350 in previous months.
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