Sweet success for Darlington business

SWEET TREAT: Sanae Aljabory owner of Retro Sweet shop in Darlington wins Darlingtons independent business of the year. Picture: SARAH CALDECOTT

SWEET TREAT: Sanae Aljabory owner of Retro Sweet shop in Darlington wins Darlingtons independent business of the year. Picture: SARAH CALDECOTT

First published in News
Last updated

THE taste of success is definitely sweet for one Darlington businesswoman.

Darlington’s Retro Sweetshop has been named the town’s best independent retailer - and could go on to win the UK title.

The shop’s owner, Sanae Aljabory, started the venture from her house less than two years ago and has seen it go from strength to strength.

Now based in a thriving town centre shop, the business keeps its loyal customers sweet with a mix of retro and American confectionary, including milkshakes and a take on the famous Redcar lemon-top ice-cream.

Retro Sweetshop also offers a home delivery service, allowing customers to have their mix-ups and chocolates dropped off at their doorstep.

Ms Aljabory said she was overwhelmed after winning the town’s heat of the annual Kerching independent retail awards, set up to celebrate the country’s best independent retailers.

She said: “It’s overwhelming because I only set the business up a year and a bit ago and since then I’ve seen it grow a lot, more than I expected.

“I’ve had a lot of support from customers who’ve been coming since it started in my house and I think we won because I always try to remember my customers and make shopping here a personal experience.

“I’m always trying to bring in more things and do something different all the time. I look around me now and think what more could we do? But I’d love to expand one day.”

Retro Sweetshop was one of 13 Darlington businesses to compete in the town heat of the awards and will now compete against 80 other retailers from across the country.

To vote for the business to win the Independent of the Year award, visit facebook.com/independentoftheyear.

The business with the most likes and shares at 5pm on Wednesday, July 30 will net the coveted title.

Comments (7)

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9:52pm Tue 22 Jul 14

cromwell1599 says...

Might have been an idea to tell us exactly where in Darlington this shop is, think it's in Priestgate, please correct me if I'm wrong.
Might have been an idea to tell us exactly where in Darlington this shop is, think it's in Priestgate, please correct me if I'm wrong. cromwell1599
  • Score: 3

12:32am Wed 23 Jul 14

69lou96 says...

Yes it's in Priestgate opposite the Kings Head Hotel.
Yes it's in Priestgate opposite the Kings Head Hotel. 69lou96
  • Score: 6

7:45am Wed 23 Jul 14

Jonn says...

Well done Sanae.
She doesn't appear to be moaning about lack of free parking and loading bays in the town affecting trade.
Well done Sanae. She doesn't appear to be moaning about lack of free parking and loading bays in the town affecting trade. Jonn
  • Score: 7

2:39pm Wed 23 Jul 14

Homshaw1 says...

Jonn wrote:
Well done Sanae.
She doesn't appear to be moaning about lack of free parking and loading bays in the town affecting trade.
I really think it is rude to accuse traders many of whom have been in business for decades and have probably forgotten more about running a business than the average councillor will ever know of moaning. They are simply expressing real concerns

As for Sanae. Her shop is well presented and I wish it the best of luck
[quote][p][bold]Jonn[/bold] wrote: Well done Sanae. She doesn't appear to be moaning about lack of free parking and loading bays in the town affecting trade.[/p][/quote]I really think it is rude to accuse traders many of whom have been in business for decades and have probably forgotten more about running a business than the average councillor will ever know of moaning. They are simply expressing real concerns As for Sanae. Her shop is well presented and I wish it the best of luck Homshaw1
  • Score: 5

7:49pm Wed 23 Jul 14

LUSTARD says...

hahahaha success and theyre all moaning and giving wrong directions to the shop , ive never been but i know its in duke st, town end, opposite carvers estate agency i think i will go and see if they sell the old gob stoppers, a few on here could certainly do with one .
hahahaha success and theyre all moaning and giving wrong directions to the shop , ive never been but i know its in duke st, town end, opposite carvers estate agency i think i will go and see if they sell the old gob stoppers, a few on here could certainly do with one . LUSTARD
  • Score: -2

9:15pm Wed 23 Jul 14

Maximus12 says...

Nope, last time I looked she was definitely in Priestgate! Well done Sanae! But as for loading bays... Even the retro sweet shop guys have been given tickets!
Nope, last time I looked she was definitely in Priestgate! Well done Sanae! But as for loading bays... Even the retro sweet shop guys have been given tickets! Maximus12
  • Score: 0

10:20pm Wed 23 Jul 14

LUSTARD says...

oops, 36 priestgate it is, but i do contend theirs something similar in duke st well done anyway
oops, 36 priestgate it is, but i do contend theirs something similar in duke st well done anyway LUSTARD
  • Score: 1

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