Stockton Borough Council withdraws cycling promo leaflet after sexism claim

Darlington and Stockton Times: The "sexist" flyer distributed by Stockton Borough Council The "sexist" flyer distributed by Stockton Borough Council

A LEAFLET branded "sexist" by cycling enthusiasts has now been withdrawn by a council.

It showed a photograph of a smiling male cyclist under the phrase  “Sarah’s shopping in Stockton with the girls. I’m signed up for Stockton’s Sportive. That’s Saturday sorted.”

The flyer, designed and distributed by Stockton Borough Council to promote Stockton Cycling Festival, depicted young male cyclists, one a boy.

Two women cycle enthusiasts, Carole Jones and Yvonne Ramage, complained to their local councillor that it was sexist and should also be encouraging older and disabled people to take part.

The leaflet was designed to encourage cyclists to join in a cycling day called Sportive and a family cycling festival from Friday, July 11 to Sunday, July 13.

Carole Jones, who helps run a women-only cycle club called Cycle Sisters, said: “Me and my friend, Yvonne, were at the cycle hub centre in Stockton when the leaflets came in.

"At first we just laughed, thinking it was a joke but then we started to take it more seriously. The message of the leaflet is, ‘come cycling if you are a young, affluent male."

"It’s clear that Mrs Pankhurst’s work is not yet done.”

Mrs Jones said the women-only cycle group she helps run is not itself sexist as it aims to encourage women who are uncomfortable cycling with men to become more active.

She and her friend won the support of Conservative councillor for Yarm, Andrew Sherris, who said: “This really is a very poor piece of publicity...and should be withdrawn.”

Stockton council announced it would withdraw the leaflet after being contacted by The Northern Echo.

Ken Dixon, Stockton Council’s Cabinet Member for Arts, Leisure and Culture, said: “It was certainly not our intention to imply that women and girls cannot participate in every part of the festival and having listened to the concerns raised, we have decided to withdraw this particular leaflet and produce a redesigned version.”

The leaflets, which cost £514 to produce, had only been sent to Stockton cycle hub, a cycling centre in the town centre, and had not yet been distributed to a wider audience.

Bryn Dowson, regional director at Sustrans, a national cycling charity that has worked with Stockton council, said: “We’re pleased that this leaflet will be replaced by one with a more inclusive message.”

Comments (25)

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9:48pm Mon 31 Mar 14

greenfinger says...

what a waste of five hundred pound
what a waste of five hundred pound greenfinger
  • Score: 18

10:41pm Mon 31 Mar 14

DarloTerrier says...

Yet men aren't allowed to run the Race for Life. And how about that SMA Mums advert "we know mums", "you're doing great". And that Wiltshire Farm Foods advert - "So easy a man could do it".
Yet men aren't allowed to run the Race for Life. And how about that SMA Mums advert "we know mums", "you're doing great". And that Wiltshire Farm Foods advert - "So easy a man could do it". DarloTerrier
  • Score: 49

10:42pm Mon 31 Mar 14

lara jon says...

ok yes..
ok yes.. lara jon
  • Score: -2

7:47am Tue 1 Apr 14

Ally F says...

The complainant runs a women's only cycling group, which is both sexist and discriminatory. You, Carole Jones, are a hypocrite.
The complainant runs a women's only cycling group, which is both sexist and discriminatory. You, Carole Jones, are a hypocrite. Ally F
  • Score: 60

9:39am Tue 1 Apr 14

Originalneilg says...

My wife will probably be shopping that day but not in Stockton.
My wife will probably be shopping that day but not in Stockton. Originalneilg
  • Score: 23

10:44am Tue 1 Apr 14

Darkroom Devil says...

Just print another batch with a bloke staying behind to do the ironing and a lass off riding a bike to strike a balance. Job sorted and no wasted leaflets.
Just print another batch with a bloke staying behind to do the ironing and a lass off riding a bike to strike a balance. Job sorted and no wasted leaflets. Darkroom Devil
  • Score: 13

11:18am Tue 1 Apr 14

studio says...

Have some people got nothing better to do??

Seriously, this country is going PC mad!
Have some people got nothing better to do?? Seriously, this country is going PC mad! studio
  • Score: 24

11:51am Tue 1 Apr 14

Jonn says...

Why are women uncomfortable cycling with men? Is it because the men are faster and would leave the women behind?
Why are women uncomfortable cycling with men? Is it because the men are faster and would leave the women behind? Jonn
  • Score: 8

12:05pm Tue 1 Apr 14

Lionel1 says...

Carole and Yvonne should know their place and keep their opinions to themselves...
Carole and Yvonne should know their place and keep their opinions to themselves... Lionel1
  • Score: 17

12:13pm Tue 1 Apr 14

Skallywagg says...

Get a life!
Get a life! Skallywagg
  • Score: 11

12:58pm Tue 1 Apr 14

Jackaranda says...

Jonn wrote:
Why are women uncomfortable cycling with men? Is it because the men are faster and would leave the women behind?
I agree with you, now there's a first :-/
[quote][p][bold]Jonn[/bold] wrote: Why are women uncomfortable cycling with men? Is it because the men are faster and would leave the women behind?[/p][/quote]I agree with you, now there's a first :-/ Jackaranda
  • Score: -8

1:38pm Tue 1 Apr 14

MartinMo says...

"Mrs Jones said the women-only cycle group she helps run is not itself sexist as it aims to encourage women who are uncomfortable cycling with men to become more active. "

Let me get this right, you can legally prevent access to a specific sexual group by stating members of the oppsote group would feel uncomfortable otherwise. To that end an employer can staff a whole company with just male staff (thus never having to cope with issues such as maternity leave) by stating a current employee feels uncomfortable in presence of women...........hard
ly likely..............
this woman needs taken to court for sexual discrimination.
"Mrs Jones said the women-only cycle group she helps run is not itself sexist as it aims to encourage women who are uncomfortable cycling with men to become more active. " Let me get this right, you can legally prevent access to a specific sexual group by stating members of the oppsote group would feel uncomfortable otherwise. To that end an employer can staff a whole company with just male staff (thus never having to cope with issues such as maternity leave) by stating a current employee feels uncomfortable in presence of women...........hard ly likely.............. this woman needs taken to court for sexual discrimination. MartinMo
  • Score: 30

4:00pm Tue 1 Apr 14

john tate says...

JUST PIPE DOWN AND PEDAL.
JUST PIPE DOWN AND PEDAL. john tate
  • Score: 7

5:43pm Tue 1 Apr 14

onlinereader says...

Don't print the new leaflets just yet as there are no black, Asian, Chinese, underweight, overweight people in the advert. I'm a woman who owns and uses a cycle for exercise but I'm sorry, but I've never heard anything so ridiculous and petty in all my life.....it's an advert for goodness sakes.... people get the drift.
Don't print the new leaflets just yet as there are no black, Asian, Chinese, underweight, overweight people in the advert. I'm a woman who owns and uses a cycle for exercise but I'm sorry, but I've never heard anything so ridiculous and petty in all my life.....it's an advert for goodness sakes.... people get the drift. onlinereader
  • Score: 23

8:20pm Tue 1 Apr 14

france10 says...

i suggest that as many men apply to join the Cycle Sisters Club as possible and to take them to court if not possible on sexual discrimination grounds.Remember how woman took the workmans clubs to court as they wanted (on principal )to drink in the men only bars and won.How come we cant join the WI ??how could girls join the boy scouts yet boys cant join the guides.i think its about time men stood up for themselves before its to late if its not to late now.
i suggest that as many men apply to join the Cycle Sisters Club as possible and to take them to court if not possible on sexual discrimination grounds.Remember how woman took the workmans clubs to court as they wanted (on principal )to drink in the men only bars and won.How come we cant join the WI ??how could girls join the boy scouts yet boys cant join the guides.i think its about time men stood up for themselves before its to late if its not to late now. france10
  • Score: 15

10:43pm Tue 1 Apr 14

cushybutterfield says...

Politically correct left wing nonsense, the blight of Britain and a disgrace to decent law-abiding working class people.
Politically correct left wing nonsense, the blight of Britain and a disgrace to decent law-abiding working class people. cushybutterfield
  • Score: 4

10:46pm Tue 1 Apr 14

cushybutterfield says...

The new British enemy within, mock and diminish and undermine British historical culture. Smacks of far left peddling rubbish and 'Daily Shirker mentality'.
The new British enemy within, mock and diminish and undermine British historical culture. Smacks of far left peddling rubbish and 'Daily Shirker mentality'. cushybutterfield
  • Score: -5

6:23am Wed 2 Apr 14

johnny_p says...

Funny- when I read the advert I assumed it was a woman who wanted to go cycling whist her friend went shopping in Stockton instead.

As someone above suggested perhaps it's time men started applying to join the "Cycle Sisters". After all they can't be prevented- that would be "sexist".
Funny- when I read the advert I assumed it was a woman who wanted to go cycling whist her friend went shopping in Stockton instead. As someone above suggested perhaps it's time men started applying to join the "Cycle Sisters". After all they can't be prevented- that would be "sexist". johnny_p
  • Score: 3

7:53am Wed 2 Apr 14

Jonn says...

Jackaranda wrote:
Jonn wrote:
Why are women uncomfortable cycling with men? Is it because the men are faster and would leave the women behind?
I agree with you, now there's a first :-/
Lets not make a habit of it though! :)
[quote][p][bold]Jackaranda[/bold] wrote: [quote][p][bold]Jonn[/bold] wrote: Why are women uncomfortable cycling with men? Is it because the men are faster and would leave the women behind?[/p][/quote]I agree with you, now there's a first :-/[/p][/quote]Lets not make a habit of it though! :) Jonn
  • Score: 0

9:52am Wed 2 Apr 14

greenfinger says...

i feel like buying a bike and following her little clan everywhere they go. just join in
i feel like buying a bike and following her little clan everywhere they go. just join in greenfinger
  • Score: 1

7:05pm Wed 2 Apr 14

Barrrysimpson says...

April fools joke? One day early.
April fools joke? One day early. Barrrysimpson
  • Score: -3

1:45pm Fri 4 Apr 14

theWorkerScum says...

Why is there no black people in the photo, expect to hear from my lawyer.
Why is there no black people in the photo, expect to hear from my lawyer. theWorkerScum
  • Score: 0

1:48pm Fri 4 Apr 14

theWorkerScum says...

But seriously this comes from a woman only club. Hmm, irony.
But seriously this comes from a woman only club. Hmm, irony. theWorkerScum
  • Score: 3

3:09pm Fri 4 Apr 14

MartinMo says...

I came across a door in my workplace today which displayed a sign which clearly stated women only. Oddly enough not too far away was another stating men. How can sexism be a crime when we commonly accept it everyday in other instances without even batting an eyelid.
I came across a door in my workplace today which displayed a sign which clearly stated women only. Oddly enough not too far away was another stating men. How can sexism be a crime when we commonly accept it everyday in other instances without even batting an eyelid. MartinMo
  • Score: 0

3:52pm Mon 7 Apr 14

cushybutterfield says...

For years and decades they have had a ....radio programme called............ ..........******WOMA
NS HOUR*****. So why ? did the BBC Never have a radio programme entitled***** MANS HOUR******* and why ?did the brainwashed politically correct,.... often 'Anti-British BBC' stop showing the BLACK and WHITE MINSTREL SHOW via radio and Television which 99.9 per cent of British people in Britain and in the ****British Commonwealth (Overseas) loved, admired and adored. For the *NON-nonsense politically correct you can buy the *** BLACK and WHITE MINSTREL SHOW on Ebay as well as *** FILMS and DVDS on our sacred beloved historical true to life comic British *******Alf GARNET..
For years and decades they have had a ....radio programme called............ ..........******WOMA NS HOUR*****. So why ? did the BBC Never have a radio programme entitled***** MANS HOUR******* and why ?did the brainwashed politically correct,.... often 'Anti-British BBC' stop showing the BLACK and WHITE MINSTREL SHOW via radio and Television which 99.9 per cent of British people in Britain and in the ****British Commonwealth (Overseas) loved, admired and adored. For the *NON-nonsense politically correct you can buy the *** BLACK and WHITE MINSTREL SHOW on Ebay as well as *** FILMS and DVDS on our sacred beloved historical true to life comic British *******Alf GARNET.. cushybutterfield
  • Score: 0

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