THE EFFECT of the NekNomination craze on a North-East town is being investigated by police.

The craze – which has been linked to a number of deaths across the country – sees participants complete a drinking dare before nominating someone else to join in.

While many NekNominations are essentially harmless, a small number of fatalities – largely alcohol related – are thought to have resulted from the phenomenon, believed to have begun in Australia. Police in Darlington are now investigating the impact of the craze in the town.

Sergeant Louise Guest, from Darlington Police’s Safer Neighbourhood Unit, today launched an appeal on Facebook.

She said: “As I’m sure you’re all aware, the NekNomination craze is sweeping the country.

“We are interested in the effect this may be having in Darlington and are appealing to the public for information, thoughts and opinions on this craze and what we can do to further raise awareness of the obvious dangers.”

Sgt Guest invited the public to use Facebook or Twitter to comment on the issue.

One member of the public said: “It’s difficult to know what to do other than warn of the dangers of these pranks.

“Let’s hope the phase passes as soon as possible.”

To share your experience or opinion with the police, visit the Darlington Neighbourhood Police Team Facebook page.