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Boroughbridge breaks new ground in raising its profile
6:53pm Monday 7th October 2013 in News
INDEPENDENT shops and businesses in a small market town are breaking new ground.
They have pooled their resources to form a new co-operative to retain media experts to help promote the community.
Nationwide, out-of-town superstores and the economic downtown have presented real challenges from small high street businesses competing with the marketing power of larger national and international chains.
But, although empty units may be common in parts of the UK, Boroughbridge is proud that its high street remains fully-operational – and without a national brand acting as an anchor store.
The co-operative Love Boroughbridge campaign has been launched by businesses determined to maintain the momentum of an initiative developed by the town’s Chamber of Trade at the beginning of the year when Harrogate-based agency Montpellier Media Services was engaged to develop the town’s profile.
“The chamber contract was for just six months but, after getting such positive feedback about how the town seemed to be buzzing, quite a few of us thought it would be a shame to just stop,” said spokeswoman Louise Leong.
“The co-operative concept means we can continue to call on Montpellier Media for help and advice on things like press releases, social media, and content for websites - whether that’s for the town as a whole or for our individual businesses.”
The new contract includes management of a number of projects– including the town’s preparations for Christmas and how Boroughbridge will welcome the thousands expected to flood the region for the Tour de France next summer.
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