Sweet smell of success for florist's celebrating 10th anniversary (From Darlington and Stockton Times)
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Sweet smell of success for florist's celebrating 10th anniversary
4:41pm Friday 13th September 2013 in News
A FLORIST’s which has refused to wilt during the recession is celebrating its 10th anniversary.
Mother and son, Tina and Russell Sawdon, launched Flowerhouse in Hartburn, Stockton, and have grown their business by adapting to the credit crunch and attracting new customers through social media.
The firm has actively sought out new contacts through BNI networking meetings which has led to the company becoming the preferred supplier to Crake and Mallon funeral directors as well as securing contracts with Cooper Teesside and Judges Hotel, near Yarm.
As well as making floral tributes for funerals, staff are also busy with between 50 and 100 weddings each year and have the capacity to cater for five ceremonies over a weekend.
The business has adapted with the turbulent times and a decision to close the Acklam branch in Middlesbrough and move all staff to the Hartburn shop was a positive step, believed shop manager, Gill Edge.
“With the recession and being on a main road in Acklam, people did not cherish the shop as much as they do here, where they really support the local area,” she said.
To attract more customers and keep existing clients, staff are turning to social media to promote their work with testimonials and 500 ‘likes’ on its Facebook page and plans to show work on the internet picture sharing website, Instagram.
Flowerhouse now employs seven trained florists,a customer adviser and four drivers.
“Russell wanted to use quality suppliers to offer the best customer service at an affordable price," Mrs Edge added.
“Part of our work ethic is wanting to help people whether they have £10 or £50 to spend.”
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