Fashion house Ted Baker turns to North York Moors Railway for nostalgic model shoot (From Darlington and Stockton Times)
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Fashion house Ted Baker turns to North York Moors Railway for nostalgic model shoot
THE romance of steam brought a leading fashion house to the region for a Brief Encounter-style photo shoot.
A team from Ted Baker travelled to the North Yorkshire Moors Railway in search of nostalgic glamour and dapper style for the video and photo-shoot for their autumn-winter collection.
The new collection, on the theme of Taking the Scenic Route, has been launched with a campaign featuring the romantic encounter of an immaculately-dressed pair of travellers on a heritage steam train.
All filmed in and around carriages and stations of the North Yorkshire Moors Railway, the campaign attempts to capture the style and glamour of the early 20th-century, with art deco prints and sophisticated designs for the lady and gentleman around town.
“The North Yorkshire Moors Railway proved to be a rich and dramatic location in which to shoot,” said the fashion house’s brand director comments Craig Smith.
“When we arrived on the platform of Pickering station, billows of smoke were encircling the classic Pullman steam train instantly transporting us back to a bygone era and providing the perfect backdrop to shoot our collections.”
The Ted Baker crew spent five days on the railway, filming with the 75029 Green Knight engine and the Pulllman dining carriage at Pickering Station, before heading up to Levisham, dressing a currently-unused carriage for one scene, and capturing platform and crossing scenes with the two models.
The final day was spent at Grosmont, shooting around the station and alongside some pre-war teak carriages loaned for the occasion.
The railway’s marketing manager Danielle Ramsey said: “You always get a superbly nostalgic feeling when you travel aboard a steam train, but when you see the video, you fall in love with the age of steam all over again.”
She added: “Every detail of the models’ clothes and hair is immaculate, and really draws you into this glamorous world – we’re looking forward to having plenty more superbly dressed visitors on the railway this autumn when they try to emulate this stunning style.”
The results of the filming can be seen at tedbaker.com.
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