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Thirsk cheesemaker flies the flag at major festival
12:10pm Friday 23rd August 2013 in News
A TRUE taste of the north will be flying the flag for the region at a star-studded food and music festival.
Thirsk-based cheesemakers Shepherds Purse will be showcasing a selection of award-winning cheeses at Blur musician Alex James and celebrity chef Jamie Oliver’s Big Feastival, near Chipping Norton in the Cotswolds, later this month.
Shepherds Purse will be one of just three small cheese producers at the festival – the only one from Yorkshire.
Company directors Katie Matten and Caroline Bell will be looking for feedback not only on the flavours, but their new-look packaging and company logo.
Shepherds Purse, which was launched in 1989 by their mother Judy Bell, has gone through a complete rebrand since the sisters took over the day-to-day running of the family business.
Katie said: “Shepherds Purse is being bolder and braver than ever before, we have to have new ideas to remain fresh within the industry at the same time as retaining our laser-like focus on quality produce and customer service."
She added: “The Big Feastival is exactly the sort of place we want to be. It’s youthful, it’s fun and it’s creative.”
About 15,000 people are expected to attend event over the weekend of August 31 and September 1.
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