Send us your pictures, video, news and views by texting DST to 80360 or email us
Ad for rival gym near Dragon's den replaced
3:52pm Friday 16th August 2013 in News
It was a case of ‘now you see it, now you don’t’ for motorists in a North-East town on Friday.
A billboard-sized advert promoting the gym business of Duncan Bannatyne’s ex-wife, a stone’s throw from the Dragon’s Den star’s business HQ, has been removed.
The juxtaposition of the advert and Bannatyne’s health club, in Haughton Road, Darlington, was highlighted in The Northern Echo on Thursday (August 15).
Many national newspapers followed up the story – but by Friday, the advert had been replaced, having presumably reached the end of its lease.
Joanne McCue Bannatyne, whose divorce from the millionaire entrepreneur was confirmed earlier this year, had taken out an advert promoting her CrossFit gym business in the town.
Mr Bannatyne, whose health club business has more than 180,000 members, earlier declined to comment on the billboard.
Comments are closed on this article.