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A respected cattle breeder and agricultural pioneer has died

JOHN Moffitt, (pictured), one of the greatest agricultural entrepreneurs and cattle breeders of the past century, has died after a long illness.

A memorial service to celebrate his life takes place at Hexham Abbey on Monday, at 1.30pm, following a private cremation service.

Mr Moffitt, 79, had a huge influence on cattle breeding and was highly regarded at home and internationally.

Born at Hunday Farm, nearWorkington, Cumbria, in 1929, he attended St Bees School, before studying agriculture at Armstrong College, now the University of Newcastle.

In 1944, the family moved to Peepy Farm, Stocksfield, Northumberland, retaining the Hunday prefix which become synonymous with breeding many of the greatest Holstein-Friesian bloodlines of the mid- and late-20th century.

The watershed was a breed society sale in Peterborough in 1950, which featured bulls and heifers from Holland and which drew a record 2,400-strong crowd.

Mr Moffitt accompanied his late father, Edward, and herd manager Harold Hodgson to the sale.

They paid 7,000gns - the third highest price - for Adema 88, a bull calf from the famous Marius bloodline.

Adema's progeny became the most sought after in the UK. His daughters won more than 71 championships, 90 reserve championships, 491 first prizes, and 126 first prize progeny groups.

His sons were also in huge demand and by 1964 the 27 in Artificial Insemination studs were producing over 100,000 calves a year.

Adema bred more than 111 Register of Merit sons, more than any other sire in society history, and had the greatest widespread genetic influence of any sire in British Holstein Friesian history.

Over 200 RM sons have been bred by Hunday - more than any other UK herd.

The success of Hunday bloodlines led to the formation of the UK's first private AI company, Cattle Breeders Services, in 1961.

Mr Moffitt was secretary and general manager until 1979, when he became chairman of the company, which then traded as Premier Breeders Ltd.

In 1982 it acquired Select Friesian Services and, in 1988, established the UK's largest national cattle embryo-transfer business at Vallum Farm, Northumberland.

In 1971, he capitalised on farm computers by establishing Hunday Electronics. It achieved a turnover of more than £1m before it was sold to Osborne Industries of Kansas.

Another passion was his collection of more than 200 vintage tractors and 200 vintage engines, which led to the establishment of the Hunday Museum, opened by the Queen Mother in 1979.

It was Museum of the Year in 1981 and, in a joint venture, later moved to Dorset. It has attracted more than one million visitors.

Mr Moffitt's vision for UK cattlebreeding saw the world's first nucleus herd testing programme established at his Bays Leap Farm in 1987.

The principle of Multiple Ovulation Embryo Technique allowed the propagation of numerous male and female offspring that, through the testing of female siblings, reduced the time taken to produce a sire evaluation.

He remained chairman until 1989 and oversaw the £4.8m sale of Premier Breeders to the Milk Marketing Board.

After the sale, Hunday remained the core farming interest and Mr Moffitt eased into retirement, allowing his son, Peter, to take over.

Mr Moffit's knowledge of breeding, science and agriculture, saw him sit on more than 46 committees and boards between 1961 and 1997.

He followed his father's footsteps to become president of Holstein UK and was chairman from 1972 until 1975. He was also a council member for 26 years.

He also judged 116 dairy shows including the Royal Show, Royal Welsh, Royal Highland, Royal Cornwall, Royal Brisbane and Royal Melbourne in Australia, and Royal Christchurch in New Zealand.

Mr Moffitt served on numerous advisory committees at Edinburgh and Newcastle University's and the Institute of Genetics in Roslin, Edinburgh.

He was also chairman of the Milk Development Council, the National Animal Data Centre and President of the Royal Association of British Dairy Farmers and British Cattle Breeders Club.

He gave more than 350 talks and lectures and presented 32 papers at various conferences in the UK, Italy, Kenya, South Africa and USA.

He was awarded a Fellowship of the Royal Agricultural Society of England in 1973 and made a Commander of the British Empire (CBE) for services to agriculture in 1979.

He received a Doctorate of Civil Law (DCL) from Newcastle University in 1985 and was elected Honorary Associate of the Royal College of Veterinary Surgeons in 1989.

In 1994 he was named International Person of The Year at World Dairy Expo, Madison, USA.

Mr Moffitt received the Princess Royal Award in 1995 from the Royal Association of British Dairy Farmers for outstanding achievement to the dairy industry.

In January 2008, he received the Lifetime Achievement Award from Holstein UK.

An avid collector of books he had a library of rare manuscripts on cattle breeding and agricultural machinery. He also wrote numerous books, including on the Massey Ferguson tractor range and in 1982 received the Massey Ferguson UK Award for Services to Agriculture.

His autobiography - "60 Years of Farming" - was completed in 2007.

Mr Moffitt is survived by his wife Madge, son Peter, daughter Sue, and six grand children.

10:33am Friday 16th May 2008

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