MINETTE Batters, deputy president of the NFU, has become an ambassador for the Love British Food campaign.

She co-founded Ladies in Beef and Great British Beef Week and, in her latest role, joins chef Raymond Blanc and his son, Olivier; organic farmer and well-being author, Liz Earle; and Milly Fyfe, farmer and former chairman of the National Federation of Young Farmers.

The ongoing Love British Food campaign culminates in British Food Fortnight, which this year runs from September 23 to October 8. It is the biggest annual national celebration of food and drink produced in the country.

The Co-op is again the official retail partner and the campaign is supported by a committee of high-profile organisations such as the WI, Federation of Young Farmers, Campaign to Protect Rural England and a host of catering organisations.

Details on how to get involved are at lovebritishfood.co.uk.