FODDER, the award-winning shop and café at the Great Yorkshire Showground is blazing a trail in support of Yorkshire dairy farmers. The move will see their farmer suppliers receive a significant increase on the price paid for their milk.

In a partnership agreement with supplier Dales Dairies, this initiative takes the price paid to farmers to 32p per litre for milk purchased by Fodder.

Both Fodder and Dales Dairies are concerned at the difficulties experienced by dairy farmers and are happy to play their part by paying an increased price for the milk they buy. Based in Grassington, near Skipton, Dales Dairies sells milk from its own farm and from 20 others in the area.

Heather Parry, Fodder's managing director said: “Fodder wants to do what it can to help those 21 dairy farms. The benefit of truly fresh, local milk, should not be under estimated – nutritionally, environmentally and economically.”

“The recent over-production of milk on the world market has meant that the price farmers receive has plummeted. Thus the number of UK dairy farms has fallen below the 10,000 mark for the first time, as farmers struggle to make a profit,” she continued.

“If we want the British dairy farms to survive, it’s vital that farmers are paid a sustainable price for their milk and so we are taking this unique step to make a stand on their behalf. We hope that other like-minded retailers will do the same and we also hope customers ‘vote with their feet’ and buy milk that supports our hard-working dairy farmers.

Dales Dairies’ managing director David Oversby, who is also a dairy farmer, has applauded the move saying: “Fodder is the first retailer who has actively said it wants to pay farmers more. We are very happy to support this initiative and I am more than happy to match the commitment that Fodder has made to our farmers.”

Mark Smith of Rookery Farm, Winterburn near Skipton supplies Dales Dairies and will directly benefit from the announcement.

He said “It’s great that we have a retailer in Fodder who is both supportive and responsible in their purchasing. I really hope that others will follow Fodder’s lead as we all need to make a living wage.”

For more information about Fodder, visit fodder.co.uk.