THE H&H Group has launched a new division which will initially specialise in offering bespoke insurance for pedigree cattle and sheep sold through auction marts and farm-to-farm.

A part of H&H Insurance Brokers, in-Livestock provides full mortality cover - death by accident, illness or disease - and a guarantee which covers the conditions of sale in the event of the animal not fulfilling. It also offers a full range of disease covers for both cattle and sheep.

Brian Richardson, Group chief executive, said: “Livestock Insurance has become a very specialist area requiring dedicated staff, backed up by first rate underwriters. We have spent considerable time putting together both the products on offer, along with a team of staff who will provide advice to livestock producers.

“H&H Group has a heritage in livestock auctioneering and we are building on this by providing all pedigree and commercial breeders of cattle and sheep with first class, exceptional value cover, both at our own auctions and sales across the country. This is a major investment in the sector and to give it the focus it deserves, it is being launched with its own brand entitled in-Livestock.

"As well as looking after existing business we see opportunities to develop the market for livestock insurance with breeders, not presently insuring, by highlighting the benefits of insuring their animals at sale."

Carol Rickerby, business development manager, heads the in-Livestock team. She said: "As well as providing first class cover at economical premiums, one of our key aims is to reduce the time from the claim being notified to the claim being settled. As we have limited claims authority this should result in much faster claims settlements for our farmers and breeders."

See in-Livestock.co.uk or contact Carol Rickerby on 01228 406290.