A COMPANY with more than 100 years’ experience in the bakery, catering and food processing sectors has appointed a new field sales and technical adviser.

Steven Lamb has joined Pickering-based Invicta Bakeware and will use his 45 years’ experience within the industry to provide additional support to clients across the UK.

His most recent roles include senior technical sales positions at baking oven supplier Tom Chandley and dough production equipment specialists Benier, representing Sveba Dahlen baking equipment. Prior to that, he was a member of the technical demonstration team at the leading Belgian food company Vandemoortele UK Ltd.

He has also opened eight independent bakeries in the UK and Australia and has practical experience as a baker having started out at the age of 15 at an independent craft bakery in Nottingham before progressing to be a bakery manager with Tesco.

His new role will see him advise clients ranging from individual bakers and small craft bakeries to the biggest players in the industry.