A COUPLE of best friends and long term business partners have launched a range of interior and gift products after spotting a gap in the market for good children’s design.

Designers Emma Jameson and Tom Moore have launched The Jam Tart to showcase their new range.

Emma, of Little Thorpe, County Durham, came up with her typographical designs following the birth of her daughter Orla, now two.

She said: "We launched The Jam Tart to create colourful, engaging spaces for children to play, grow and thrive in. I wanted to create something that would engage my daughter, Orla and help to provide a sensory link throughout our family spaces. We like to think that our designs would feel equally at home in a nursery, living room or family snug."

Personalised prints, wall stickers, colouring books and banner kits are capturing the attention of stockists and buyers across the UK and overseas.

Emma is no stranger to product design having illustrated cards, clothing and giftware ranges for high-street retailers. Her illustrations and designs have appeared on Channel 4’s Grand Designs and adorn The National Centre for Children’s Books, in Newcastle.

Co-founder Tom, of Cleadon, is responsible for creative media. He has developed award-winning educational software and continues to work with galleries and schools.

What’s next for The Jam Tart? A black and white A to Z is definitely "on the cards".