A TEENAGER with an eye for business has been shortlisted for a young entrepreneur of the year award after using his love of goats to create an unusual online beauty store.

George Booth, 16, from Westerdale, near Whitby, has always been fond of the goats on his family farm and, when 11, decided to sell goat meat as White Rose Boar Goats.

After later developing a line of skin care products from goats milk, George created a new business, Exquisite Luxury, which has earned him a place as the youngest finalist in the Great British Entrepreneur Awards.

George, who left school this year and is working full time in the family business, said he had developed the beauty product range, which uses goats milk and all natural products, because he noticed a growing demand.

He said: “It’s amazing to have been shortlisted – if I win it would really help me build my reputation. A lot of people are drawn to the products because they want something natural, not full of chemicals.

"It is great for any skin complaints like eczema and psoriasis because the goats milk is so soothing.

“I have developed all the beauty products myself by doing a lot of research for what I need to do and then just by trial and error."

The Great British Entrepreneur Awards are in London on November 25.

Janice Middleton, who works for the company, said: "At some of the events we’ve attended, people are shocked to know that he is the owner of the business and creates his own products.

"His knowledge of how his natural products benefit people shows his professionalism at such a young age."

George added: "I am very grateful for the support I have received from many friends and colleagues as well as the support from my friend and business associate, Melanie Doyle of MelVic Makeup Academy."